communicate with your customers Cell phones have replaced other forms of communication for both personal and professional purposes as individuals have grown more mobile and work schedules have gotten more flexible. While having access to email on our phones is useful, sending and receiving time-sensitive information via text is significantly simpler. It makes sense then that text messaging has developed into an effective tool for maintaining contact with both current and future clients.
Here are five ways text messaging combined with email can improve your customer communications and help your business thrive if you’re still using email as your primary method of contact.
Changing a Prospect into a Customer
Every day, advertisements and visuals bombard consumers. You want to acknowledge their interest in your good or service as soon as possible and strike up a dialogue. You can use automated text messaging to SMS welcome messages to prospects as soon as they complete a form on your website. For instance, your website advertises a free introductory consultation. A text message with a link to schedule the consultation is delivered after a new lead fills out the form. You have pushed the prospect farther down the funnel by making the call to action clear and simple for them to follow.
Continue: Thanking clients can result in more
According to research, 20% of a typical business’s clients contribute for about 80% of its revenue. Follow-up is essential for fostering long-lasting partnerships because of this. You can automatically follow up with your customers via text message based on their actions. When a consumer uses a checkout form to make a purchase, a text message is immediately delivered to them thanking them for their purchase and asking them to leave a review of your product or service and their experience. This priceless referral from a third party may bring in further new clients.
Reminders for Events and Appointments: Make It Simple
Because your clients are busy, it’s critical to make sure they have access to all the information they require before your event, webinar, or meeting. For instance, if you’re organizing a webinar, you want to make sure that all registrants are aware of when it starts and how to access it. For you to follow up with them later and continue the conversation, you can plan a text message to be sent to them a few hours beforehand with all the information and even a way for them to let you know if they can’t make it. By providing necessary information at the proper time, text messaging reduces friction.
Follow-Up Communication: Inform Customers
Sometimes, sending an email is necessary because there is simply too much information to fit in a text message. Sending a lot of information or additional materials to clients and prospects still works best via email. Text messaging helps ensure that your email is read as soon as possible. An automatic text message alerts clients and potential clients to check their emails for crucial information from you after the email has been delivered. Unlike emails, text messages can lead to rapid action.
Promote Your Brand Through Special Offers and Promotions
Who doesn’t enjoy a good sale? Promotions and unique offers assist you in generating recurring business and closing more sales. Text marketing is a terrific method to reward loyal consumers while seasonal promotions are great for bringing in new ones. You can provide an exclusive discount on an additional service or product by text message to a group of your customer list who frequently use your products or services. This will help you build a loyal brand following over time.
For small firms, text messaging is increasingly becoming a vital sales and marketing tool. It is impossible to exaggerate the significance of efficient customer communication because it is essential to the success of any business. You can use your most engaged leads to boost conversion, generate repeat business from current clients, and create lasting commercial connections by using personalized SMS messages that are timely and relevant.
